Aesthetics

I mainly picked branding and identity, it's something I will be focusing heavily on this year. I also picked a web design image, a layout (type&grid) image and an geommetrical style

1. Designed for Attido - rebrand.
2. The intended audience is corporate businesses.
3. The function is to represent the brand and appeal to the corporate businesses via eye catching colour ways and a minimal, professional feel.
4. We think the budget was moderate to high.
5. The client is based in a few countries across Europe including a uk residence in Manchester.
6. The rebrand was designed by Bond - creative agency.

1. FedEx would be the client. Providing services in delivery, ground, express, networks, trade and freight.
2. The intended audience is the general public.
3. The function of the logo is to convey speed by showing the arrow between the 'Ex' which subtly relates to the service provided.
4. The budget for the FedEx logo, in my opinion, would have been a moderate sum, but not a lot in terms of their budget.
5. USA.
6. The designer was Richard Runyon in 1991 - Leader Creative.

1. The client is Highbrow male grooming lounge.
2. The intended audience would be men who require a grooming.
3. The function is to promote the business, the design has been letter pressed on a good stock to promote a luxury feeling to the proposed client.
4. Mid range budget to produce a small run.
5. San Francisco.
6. Ian Vadas designed the promotional material with input from the owner, Shirley Takuda.

1. Nuts.com is the client.
2. 'nut-astic' people are the audience according to their website. People who generally love nuts.
3. The function is to make nuts seem a bit more cool and appealing. Changing the audience from health specialists to the general public who like nuts. The design is playful and entices the consumer to look at the product. A natural design, looking a bit childish, to maybe promote honesty within their product.
4. High budget, expand on this.
5. USA.
6. Michael Bieut designed the rebrand.

1. Nike is the client.

2. Football supporters and enthusiasts would be the intended audience or just generally sporty people.

3. The function is to be aesthetically pleasing, creating a feeling of new and a significant change from the old type styles, futuristic in a sense.

4. The budget for this product would have been quite high, incorporating fresh new talant and established talent leading me to think the price tag would have been moderately high.

5. USA - Atlanta.

6. Only More Never Less studio, by designer Stuart Scott Curren.

1. Channel 4/ 4 Creative is the client.
2. Channel 4 viewers across all the channels by Channel 4 would see these idents on adverts for More 4 either on More 4 or the other channels.
3. The function is to help show a personal feel to the channel by creating an identity which in ways represents the channel. Intricate but quality, they applied 'flippers' to various objects including stairs and a boat, in effect, bringing life to what they were applied too.
4. In terms of what it would have cost Channel 4 I think it would have been cheap as it was a Channel 4 commission but the result of a competition entry, although there was a lot of work in the mechanical flippers.
5. UK.
6. ManvsMachine - design and motion studio.

1. Icon magazine is the client.

2. The intended audience would be architects and designers, upcoming and established. And as Icon describe it, people who would be interested by "interesting new cultural movements and technologies, and review an eclectic range of exhibitions, books, products and films." 
3. The function is represent food through the way the world is heading, complex, colourful and severely man made. In essence, the overlooking of food manufacturing and production. This specific edition of Icon being inspired by 3D food printer technology.  
4. The budget wouldn't be too extortionate, seems like something the designers are passionate about. Plus, it's a one off creation... or at least, one a few designed and created solely for this purpose.
5. France.
6. Zim & Zou, a couple based in France, choosing real objects hand crafted over digital reproductions.

1. The client is Premiss, a Scandanavian political magazine.
2. The audience would be youth that are against the EU or people generally interested in politics.
3. The function of the design is to appeal to their target audience of young professionals, a united youth sort of anti-establishment.
4. The magazine isn't very well known and I could find little information on the actual magazine, just information on the design. So from this I'll hazard a guess that the budget would be rather low to a mid cost.  
5. Norway.
6. Heydays design studio, Amsterdam.

1. The client is Elm Cafe, a cafe in Edmonton.
2. Audience would be readers of Elm Cafe's magazine. People who visit the cafe. General public.  
3. The function is to promote an article in Elm Cafe's in store magazine.
4. An illustrator and a photographer were hired to create these images so maybe a medium budget.
5. Canada - Edmonton.
6. Josh Holinaty and Aaron Pederson from 3TENphoto.