Branding/Identity

From my final business cards I decided to develop the rest of my identity. This was to include:

Promo pack
Letterhead
Compliments slip
Creative CV

This was my final outcome from the range I produced. The promo pack is still not complete and my creative CV is still just a draft.

Overall the consistency of my branding is pretty prominent, but is subject to change. It's probably my favourite piece of work from this year. It promotes exactly what I aimed it to, a friendly, efficient and innovative approach to graphic design.

Business Cards

After I finalised my designs, I developed ideas for business cards and the rest of my identity. My business cards and overall aesthetic needed to show craft, innovation and love for design in a clear and effective way.

I decided to laser cut parts of my business cards and to have the back, name and contact, screen printed.

These are the final business cards I made. I used the laser cutter to cut my logo from the top layer and the mouth from the next, including the size of the card. This enabled an easy registration when I spray mounted the pieces together. After this I had to spray mount the duplex onto orange paper, trim to size, then line up the screen printed details with the triplex and finally guillotine. I am really happy with the final product.

Self Branding

I had already updated blog headers and such with my new branding which has since been developed further.

I started out just doodling and trying to get a flowing line from initial to initial as I had no idea where to start really. I decided this way at least boasted clean, minimal and creativity and developed a form onto screen.

After further considerations on the shape and style of the logo, I developed a precise version, incorporating a sense of grid and mathematics.

After experimenting with the way in which I could develop my logo to look like a face, promoting a friendly identity 'putting a face behind the name'.

I decided that the original is the best design to go for.

The design is simple. It communicates my practice and hold elements of my personality and graphic approach. The design works well in the colours depicted, orange due to my headwear, and monotone.